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Resources

Stories and insights to help grow your SaaS, app, or digital product business.

External payments for iOS: How app developers are capitalizing on opportunity in a post Epic vs Apple world
The Epic vs Apple ruling: A new era of app monetization
Growth guide: Methods to calculate & measure growth rate [+formula]
The pricing strategy guide: Choosing pricing strategies that grow (not sink) your business

Mobile app growth

Deep dives into key concepts, tactics, and strategies for apps

External payments for iOS: How app developers are capitalizing on opportunity in a post Epic vs Apple world
Mobile app monetization strategies to drive app growth in 2025
Case Study
No drop in conversions, launched in days: How Stoikk capitalized on the App Store ruling
The Epic vs Apple ruling: A new era of app monetization
Conversion rate optimization for apps: 9 CRO strategies to boost revenue with Steve Young
Case Study
From app stores to the web: How HubX is scaling revenue and users on the web with Paddle
Mobile app growth: scaling consumer apps with Phil Carter’s Subscription Value Loop framework
Case Study
Paddle + Goodnotes
Why Goodnotes chose Paddle to help scale across borders and platforms

SaaS growth

Deep dives into key concepts, tactics, and strategies for SaaS

The pricing strategy guide: Choosing pricing strategies that grow (not sink) your business
SaaS market report Q1 2025: Economic uncertainty brings sluggish growth
Selling SaaS Globally: Finance, Legal, and Operations
Case Study
Aithor unlocks instant 9% revenue boost & seamless expansion with Paddle’s all-in-one solution
From the blog

Recently published

Paddle reaches agreement with the Federal Trade Commission (FTC)
Paddle
How we’re helping app developers build and launch web checkouts fast
Paddle
Podcast: Behind Webhooks at Paddle, Insights into event delivery at scale
Michael Woodward
The Epic vs Apple ruling: A new era of app monetization
Paddle

Take a closer look at Paddle

Paddle Forward: Spring '25 product updates
How Paddle does the heavy lifting for CFOs and Finance teams
The process of migrating to Paddle