Guide

Grow beyond Black Friday and Cyber Monday: Proven payment conversion tactics for SaaS and apps

Download now
Paddle logo
Get started
Paddle logo

Resources

Stories and insights to help grow your SaaS, app, or digital product business.

External payments for iOS: How app developers are capitalizing on new opportunities
Apple revises EU App Store rules: What developers need to know in 2025
Growth guide: Methods to calculate & measure growth rate [+formula]
AnnouncementsDevelopersMetricsMobilePaymentsProduct news

Mobile app growth

All mobile app growth content
Web2App funnels
Web2App funnel fundamentals: How to start selling on the web
External payments for iOS: How app developers are capitalizing on new opportunities
Case Study
How Runna built a thriving web revenue stream and improved retention by 15%
Mobile app monetization strategies to drive app growth in 2025

SaaS growth

Deep dives into key concepts, tactics, and strategies for SaaS

The pricing strategy guide: Choosing pricing strategies that grow (not sink) your business
SaaS market report Q1 2025: Economic uncertainty brings sluggish growth
Selling SaaS Globally: Finance, Legal, and Operations
Case Study
Aithor unlocks instant 9% revenue boost & seamless expansion with Paddle’s all-in-one solution

Engineering at Paddle

Stories from the people behind the product

Your APIs are now AI infrastructure: takeaways from POST/CON 25
Behind webhooks at Paddle: Insights into event delivery at scale
Payment routing part 1: Unifying the payments lifecycle
Payment routing part 2: Developing Paddle’s rules engine
From the blog

Recently published

All blog posts
Sep 30, 2025
Animated coins stacked in an arch
Black Friday for subscription apps: Growth that lasts past the sale
Daphne Tideman
Aug 14, 2025
A box animated in an app square on a purple abstract sky background
Product-Model Fit explained: More than just your app's pricing
Daphne Tideman
Jul 30, 2025
SaaS market report Q2 2025: Recovery takes hold as AI fuels growth
Paddle
Jul 29, 2025
Animated globe with shooting stars
How Paddle protects consumers and companies to sell and buy safely online
Paddle

Take a closer look at Paddle

Paddle Forward: Spring '25 product updates
How Paddle does the heavy lifting for CFOs and Finance teams
The process of migrating to Paddle