Dunning Management Software
Reduce churn. Recover more revenue. Automatically.
Retain is Paddle Billing’s built-in retention toolkit, helping you recover failed payments, reduce cancellations, and increase LTV - at no extra cost.

Cut failed renewals
Proactive Dunning systems prevent and resolve failed payments due to expired cards on your behalf.
Best-in-class offboarding
Automated cancellation flows learn and offer personalized retention offers to keep users subscribed.
Actionable customer insights
Gather cancellation insights to help you diagnose the root cause for customers leaving your platform.
Customer retention is the foundation of growth
Customer retention is crucial for the health of SaaS, app and digital product businesses as it increases customer lifetime value. Retaining customers is more cost-effective than acquiring new ones, with acquisition costs being significantly higher.
Retain gives you best-in-class tools to beat churn

Payment failure recovery
Fully automated Dunning with the highest payment recovery rates on the market.

Automated cancellation flows
Give users considering cancelling a plan personalized offers and gather valuable product insights before they're gone for good.

Automatically increase LTV
Intelligently reach out to the right users to provide annual plan upgrades, boosting lifetime value.
Fully localized
Speak your customers' language. Automatic translation on all your recovery messaging.
Cross-platform retention
Reach your customers where they are, regardless of platform.
Secure & data compliant
Retain is SOC2 certified and fully compliant with GDPR and other local data collection regulations.
Retain with Localization is a key part of your retention strategy. It took zero setup, automatically figured out what language customers prefer, and targeted them with the right message at the right time.






















Keep more of your subscribers and boost LTV with no technical lift
Retain plugs right into your existing billing system and works automatically in the background to help prevent churn. Keep development time to a minimum with Paddle Retain.
Simple integration
Just configure your account and add the javascript snippet.
Plug and play
Retain works with your existing billing stack, no need to change payment providers.
Custom branding
Give your customers a fully branded experience in a few clicks.
Fully compliant
Compliant with GDPR, SOC2 and more straight out of the box.

Cut customer churn by 25-30%, automatically, with Retain
Win back customers before they're lost forever with automated dunning and churn intervention