The 2026 web monetization playbook

As leading apps shift revenue off the app stores, they unlock higher margins, stronger customer relationships, better attribution, increased LTV and more revenue. 

But new complexity follows, from checkout and retention to disputes, tax, and compliance. Get it right, and the web becomes a powerful lever for growth. Get it wrong, and hidden cracks quietly cap revenue and slow global scale.

How can you ensure success on the web in 2026? 

With contributions from app growth experts Phil Carter and Steve Young, in this playbook you’ll learn

• Why web monetization has become a core growth lever for subscription apps. 
• How top teams unlock margin and LTV without sacrificing conversion. 
• Proven strategies to nail pricing strategy, reduce churn, increase retention and stop post-conversion revenue leaks, turning the webs perceived constraints into key levers for growth.