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Data to dollars: Finding hidden growth in your subscription data

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Grow beyond the app stores

Keep more of your revenue and scale your app’s growth by selling on the web.

Leading app companies trust Paddle to sell on the web

Drive revenue outside the walled garden

With the rise of viable alternatives to closed app store ecosystems, the opportunities to reach bigger audiences and avoid heavy platform fees is huge.

But the challenges of managing payments, currency conversions, refunds, chargebacks and sales tax all add up.

Sell your app on the web with Paddle

As a Merchant of Record, Paddle acts as the middleman between you and your customer when you sell outside the app stores on the web. We operate just like the app stores but for your web sales.

We take on all the risks and responsibilities associated with managing payments, honoring refunds and chargebacks, fraud protection and sales tax.

No need to build infrastructure that scales or figure out global payment challenges.

A web store grows your ability to serve customers no matter where they are

Start selling to a global audience

By selling outside the app stores, you can sell to users in any country, not just app store customers. Benefit from less competition on the web from similar apps.

Cut platform fees and increase revenue

Go directly to your users and save on fees. Keep more money in your pocket and boost customer lifetime value.

Slash your churn by 25%

Promote longer-term plans, salvage customers about to cancel, or win back customers who've already cancelled.

You focus on growing your app,
We’ll take care of the rest.

Optimized checkout

Manage payments easily and automatically offer localized payment methods at checkout.

Global tax compliance

We automatically calculate, charge, file and remit the correct amount of sales tax on every single purchase.

Automatic localization

Increase conversions by offering your users the most relevant pricing and payment options for their region.

No payment headaches

Minimize payment failures with smart payment routing so payments get accepted around the world.

Combat churn automatically

Reduce customer churn with intelligent failed payment recovery and automated churn interventions.

Minimize chargeback risks

We fight chargebacks for you, ensuring you don’t lose out to false or fraudulent attempts to claim back revenue.

Having this possibility to diversify our revenue streams and reduce costs has made us even stronger as a business. With Paddle, we can better support price-sensitive students as well as other users, right around the world. That’s pretty amazing.

Patrick YipProduct Lead, Goodnotes
Checkout

Optimized checkout for
boosting conversions

Provide a seamless, secure checkout experience that drives customer conversion. Improve your buyers’ experience with a customisable checkout that integrates your brand and automatically presents the right language, currency and payment options.

  • Fully localized
    Instantly access 17+ languages, 29+ local currencies and local payment methods.
  • Customizable
    Provide a seamless, branded experience to your customers.
  • Globally compliant
    Sales tax charged and remitted on every transaction automatically.
  • Reliable & secure
    Fully SOC 2 and PCI-DSS compliant.
Tax, fraud and compliance

Scale globally with
complete confidence

We register for, charge and remit sales tax in over 100 global
jurisdictions, so you don’t have to.


Chargeback protection

Ensuring you don’t lose out to false or fraudulent attempts to claim back revenue.

SOC2 certified

We are committed to data privacy and security and are fully SOC2 Type II certified.

Globally compliant

Fully compliant and always up to date with GDPR, CCPA, Swiss data protection law and more.

Paddle Billing logo

Take the headache out of growing your software business

We manage your payments, tax, subscriptions and more, so you can focus on growing