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We Help Software Companies Grow

We want to be the platform that all software companies use to run and grow their business

We believe that software companies succeed when they can focus on building awesome products that the world loves and scale their business, rather than wasting time on building and maintaining everything that's required to run and grow. This is why hundreds of developers and software companies rely on our checkout and licensing solution to sell their products globally, as well as using our powerful analytics and marketing tools to understand and grow their businesses.

We’re early in our journey but making good progress: Deloitte Fast 50 named us the fastest growing software company in the UK (we’ve tripled revenue every year since our launch in 2012), and we’ve raised over $25m in funding from incredible investors such as Notion, BGF and Kindred.


Paddle employees, and growing


in investor funding


countries and territories our sellers are present in


fastest growing company in the UK in the Deloitte Fast 50


revenue growth in the past 4 years


software businesses we serve

Aug 2012

Christian founds Paddle from his bedroom in Corby, United Kingdom (the glamour!), he is 18, and this is his third business. As a software and app developer he encountered the frustrations of selling software globally and decided to do something about it. It’s fair to say that he’s a bit of an Apple fanboy.


Mar 2013

A mighty team of two, Christian and Harrison head to London having received seed funding from Mark Pearson (founder of MyVoucherCodes).


Jan 2014

Angel investment from Mark Evans (partner at Kindred Capital).


Aug 2014

Our 2nd birthday: 3x revenue growth, team of 8 people, 100 customers.

Nov 2014

We launch multi-currency payments


Aug 2015

Our 3rd birthday: 4x revenue growth, team of 14 people, 200 customers.

Jan 2016

Subscriptions are born


Jun 2016

We attend our first WWDC

Aug 2016

Our 4th birthday: 3x revenue growth, team of 15 people, 300 customers.


Sep 2016

We raise our $3.2m Series A from BGF Ventures, Kindred & exisiting angels.


Dec 2016

We move into our shiny new HQ near London Bridge

Jan 2017

We’re selected to be one of 30 UK tech companies to be part of Tech City’s Upscale program.


May 2017

We merge with Devmate to create the best e-commerce platform for software businesses, adding crash reporting and improving trials & licensing.


Jun 2017

We host an awesome party for developers with Setapp at WWDC in San Jose

Aug 2017

Our 5th birthday: 3x revenue growth, team of 35 people, passionate about helping over 400 software businesses.


Nov 2017

Thanks to a revenue growth of 3,239% over the last 3 years, we're a winner in the Deloitte UK Fast 50 recognising the fastest growing companies in tech, coming 6th overall and 1st in the software category.


Dec 2017

We raise our $12.5m Series B from Notion, with additional investment from MacPaw and existing investors BGF Ventures and Kindred. We also have the best Xmas lunch in our history.


Mar 2018

We're delighted to join Future Fifty, a programme made of the most exciting growth stage businesses in the UK.


Mar 2018

We roll out several major product updates, including the highly anticipated addition of Apple Pay and our new Inline Checkout.

Apr 2018

We double our office size by breaking walls and taking over the whole floor. We're now 70.


May 2018

We have our first karaoke night, discovering unknown talents and creating embarassing videos.

Jun 2018

We revisit WWDC in San Jose, California and give free ice cream to Apple developers.


Aug 2018

Our first ever team retreat takes place on Osea Island.

Aug 2018

Our 6th birthday: 3x revenue growth, team of 120 people, over 700 customers.


Sep 2018

We introduce a whole lot of benefits, including unlimited holiday, flexible working, health insurance and gym membership.

Oct 2018

We revisit SaaStock in Dublin, where Christian delivers the keynote speech.


Nov 2018

We raise an additional $8m from our existing investors, taking our total funding raised to $25m.

Nov 2018

For the second year in a row, we are recognized as UK's 6th fastest growing tech company, according to Deloitte's Fast 50.


Global Presence


If you are looking for a fast growing startup where you can make an impact alongside 140 other friendly and driven people, check out our open roles.

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