How Does Founder Sleep Impact Company Growth?

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You've got the questions

and we have the data.

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This is the ProfitWell Report.

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Hey, Neil. Matt here,

papa at Bonjoro.

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Bit of a different question

for you from down under.

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How does founder sleep

affect company growth?

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Cheers.

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Welcome back, everyone.

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Neil again for the

profitable report.

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Sleep has been one of the most

invoked topics for founders and

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just modern humans in general.

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We're surrounded by struggle porn

that tells us to hustle

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our faces off as well as

more screens and stimulative

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calories than our grandparents

could dream of in their lifetime.

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While we've learned more and more

about what sleep does to the body,

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we're forced to wonder how sleep

impacts the success of a company.

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To answer this question,

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we're gonna look at the data

from roughly four hundred

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subscription companies in the context

of their founder sleep habits.

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Here's what we found.

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From a growth perspective,

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the results are actually

quite interesting.

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We compared companies with

founders who average sleep at

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the medically recommended

amount of seven to eight hours

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with companies who had founders who

received less than seven hours of sleep.

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Note that the founders of

companies who were averaging

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four to seven hours of sleep

did seem to have higher growth

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rates than their most

restful counterparts,

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but the gains

weren't considerable,

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topping out at twelve percent higher

on a relative basis at the peak.

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Companies helmed by founders

receiving less than four hours

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of sleep per night were

essentially dead on with the

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founders who were getting the

fully recommended amount of sleep.

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And within the

interquartile range,

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we're actually trying

to grow at a lower rate.

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The story gets a bit more

interesting when looking at

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founder happiness in

the context of sleep.

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We measured a founder NPS

or net promoter score,

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which was essentially looking

at how likely founders were to

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recommend becoming

a founder to others.

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We found that those individuals

getting the most sleep had the

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highest founder NPS

with a score of seventy.

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They were very closely followed

by those founders averaging

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four to seven hours with

a score of sixty five,

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and those individuals receiving an

average amount of sleep over

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four hours per night had a fan

or MPS that plummeted to twelve.

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So what does this mean?

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Well, this data e is highly

qualitative with plenty of

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lurking variables, so it

definitely has its limits.

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This seems to be an indication

that losing some sleep,

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which you're bound to do as a

founder, does have advantages.

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Of course, if you go too

far and get even less sleep,

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your well being is going

to hit rock bottom, man.

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You're not going to gain the

growth trade offs that you

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think you will be by

sacrificing your health.

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All that being said,

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you have to keep in mind

that building a company is a

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marathon that appears

to be a sprint.

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You need to move quickly,

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but you also need to be doing

things that are purposely built

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for the long term.

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Well, that's it for now.

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If you have any questions,

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send me an email or video

to neil at profit well dot com.

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And if you got value today

or any other week of the report,

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we appreciate any and all

shares on Twitter and LinkedIn

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because that's how we

know to keep going.

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I will see you next week.

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This week's episode is brought

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