By default, Paddle will email customers with their order receipts along with any instructions you have provided for products. The best way to preview the emails your customers will receive is to test your checkout integration using the full purchase & refund method.
Customers may also receive emails for the following:
* Note: Please do not use the word ‘Subscription’ in your subscription plan name in order to avoid this word being duplicated in the subscription emails, as this will automatically be added into the email. The example images show how these emails will look if the plan name is called ‘Kino’.
Orders that reach a certain risk score will be flagged for manual review by our support team. While the transaction review is pending, the money with be captured but not taken from their account. If a customer’s order is deemed high risk, they will receive the following email notification:
If the flagged order is rejected, the money will be released back to them and they will receive the following email notification:
If there was a problem delivering a product via webhook fulfillment, customers will receive the following notification:
Using Paddle you’re able to switch on checkout recovery - a feature whereby we attempt to recover any incomplete checkouts for your products. You’re able to switch checkout recovery on/off in the Checkout Settings page of your Paddle dashboard.
If checkout recovery is switched on, customers will receive two email notifications. The first one is sent after 90 minutes+ of checkout inactivity:
A second and final email is sent out 7 hours+ following the first email if they have not completed their purchase since the previous email.
When a user joins a subscription containing a one-off coupon or a trial period they receive an email confirming its start with info about the trial, such as when it ends. Read our guide on trial subscriptions for more details.
When a subscriber has been on a trial subscription and that trial period ends, then we send an email to confirm they have made their first regular payment. Read our guide on trial subscriptions for more details.
You’re able to switch on pre-billing notifications for subscriptions and specify the number of days before the next billing date in which they are delivered in the Subscription Settings page of your Paddle dashboard. For each pre-billing reminder, customers will be sent the following email notification:
When a customer is in the middle of a trial subscription (a free or discounted initial period) then we’ll send a message before their trial period expires to let them know they’re about to start paying. Read our guide on trial subscriptions for more details.
You’re able to switch on failed billing notifications for subscriptions (recommended) and specify how often we should retry the payment in the Subscription Settings page of your Paddle dashboard. For each failed billing attempt, customers will receive the following notification:
As an alternative to cancelling a subscription when all payment attempts have failed, you can now choose to pause the subscription instead. This will give your customer a chance to resolve their payment issue in their own time and then re-start their subscription again.
When a buyer’s subscription is canceled they will receive an email which confirms the cancelation. As usual, any responses from this email go to our dedicated Buyer Support team.