The first thing youll notice is that we break down churn in two subcategories Cancellations These are the customers who actively choose to cancel their ac

These are users whove decided to cancel their accounts but still have time remaining on the last month of their subscription Even though these folks have opte

The Reactivations bucket to your Revenue and Customer trends consists of customers who have churned at some point in time and then signed back up The custo

Subscription Retention - Help Center

Q: Are cancellations in the first month counted as churn?

ProfitWell does not count users who are new and then churn in the same month as churned users For example if a user were to pay you 100 on 125 and the

Q: Understanding Retention

MRR Loss Rate measures the amount of change in MRR from your existing customer base due to downgrades and churn in a given month At the end of June if you hav