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I joined Paddle about 3 months ago, a couple of months after moving to the UK, having worked in finance teams across Portugal and Brazil. I hadn’t heard of Paddle before, but the role looked really interesting!

Black Friday is best known for its chaotic scenes in malls all across America, but it's also one of the busiest day of the year for software sales!

Knowing what promotion to offer isn't always easy, that's why we've looked at millions of dollars of software purchased via Paddle and come up with a very practical guide to Black Friday and Cyber Monday discounts.

If you’ve attended an event before, you’ve probably experienced first hand that they can be a colossal waste of time (and money). Two things that a 40-people startup like us can ill afford to waste! So when the good people at SaaStock told me that it’d be great if I flew to Dublin for 4 days and that I should also bring the heads of product, sales and marketing with me, we ran it through the only 4 questions that really matter for a startup...

I initially joined the Sales team in June 2015 after graduating as a civil engineer from Durham University, at a stage when Paddle was still a very small team of 8 people! I was drawn to Paddle due to an interest in seeing how these extremely young and agile start-up firms operate on the inside, while my engineering degree had driven an interest in technology - Paddle seemed to marry the two perfectly.

We’ve made a series of performance improvements to the checkout experience over the summer, which speed everything up for both you and your customers and bring additional scalability.

I joined Paddle in December 2016 - prior to that I was a management consultant at Deloitte, working to support IT teams define their strategy, achieve cost-cutting and roll out new products and services.

Your customers can now recover their software license automatically

I joined in August 2015 and was one of the first members of the Sales team here at Paddle. I was previously an Account Manager for a very large food distribution company, occasionally moonlighting as a sound engineer - so Paddle was quite a new experience!

Before Paddle I was a Web Systems Developer for the British Antarctic Survey. I was looking for an online payment solution for a personal project, found Paddle interesting and noticed that they were hiring new developers. A couple of interviews later, I joined in October 2016.

For the last four years, Paddle has been working hard to make selling software easy for our customers, providing them with a platform which meets the increasingly complex e-commerce challenges that our software developers are experiencing.