Blog

We write about running and growing software companies.

guide   |   12 Oct 2018

Strategies for Upgrading Your Existing User Base on Black Friday

By Dan Wilkinson

Want to wow your existing customers into upgrading this Black Friday? We outline the best promotions to draw people to your software product.

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guide   |   12 Oct 2018

Maximizing B2B Software Sales on Black Friday

By Dan Wilkinson
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guide   |   12 Oct 2018

Get The Most Out of Your Consumer Software on Black Friday

By Dan Wilkinson
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guide   |   12 Oct 2018

Attracting new customers for Black Friday

By Dan Wilkinson
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product   |   05 Oct 2018

Introducing Our Windows SDK

By Rob Hudson
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culture   |   27 Sep 2018

Paddle Retreat: What we Learned From Renting an Island.

By Tina Phillips
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culture   |   12 Sep 2018

How Paddle Does Sales Differently

By Nicole Pitre
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product   |   04 Sep 2018

Moving On to our New Checkout A/B Testing Campaign

By Mike Wakeling
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product   |   04 Sep 2018

Introducing our Mac SDK v4

By Rob Hudson
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design   |   22 Aug 2018

Getting Everyone Involved in Design with a Poster Workshop

By Max Tam
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guide   |   21 Aug 2018

Experimenting with Pricing and Billing; How Flixel Successfully Moved to Subscriptions

By Octave Auger
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guide   |   17 Aug 2018

Your Launch Announcement Landing Page

By Dan Wilkinson
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engineering   |   16 Aug 2018

How We Updated Our Pricing API

By Himangini Daware
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