Blog

My first month since joining Paddle

By Cristiana Rocha, 12 Oct 2017, in people

I joined Paddle about 3 months ago, a couple of months after moving to the UK, having worked in finance teams across Portugal and Brazil. I hadn’t heard of Paddle before, but the role looked really interesting!
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Your Data-Powered Guide to Discounts on Black Friday and Cyber Monday

By Gerry McHugh, 08 Oct 2017, in guide, Black Friday

Black Friday is best known for its chaotic scenes in malls all across America, but it's also one of the busiest day of the year for software sales!

Knowing what promotion to offer isn't always easy, that's why we've looked at millions of dollars of software purchased via Paddle and come up with a very practical guide to Black Friday and Cyber Monday discounts.
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Takeaways from SaaStock 2017: good chats, good Guinness, great people

By Christian Owens, 03 Oct 2017, in thoughts, events

If you’ve attended an event before, you’ve probably experienced first hand that they can be a colossal waste of time (and money). Two things that a 40-people startup like us can ill afford to waste! So when the good people at SaaStock told me that it’d be great if I flew to Dublin for 4 days and that I should also bring the heads of product, sales and marketing with me, we ran it through the only 4 questions that really matter for a startup...
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What it's like to do Customer Success at Paddle

By Tom Holland-Hibbert, 14 Sep 2017, in people

I initially joined the Sales team in June 2015 after graduating as a civil engineer from Durham University, at a stage when Paddle was still a very small team of 8 people! I was drawn to Paddle due to an interest in seeing how these extremely young and agile start-up firms operate on the inside, while my engineering degree had driven an interest in technology - Paddle seemed to marry the two perfectly.
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Overall checkout performance improvements

By Rob Hudson, 01 Sep 2017, in product

We’ve made a series of performance improvements to the checkout experience over the summer, which speed everything up for both you and your customers and bring additional scalability.
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What it's like to be an Operations Manager at Paddle

By Gerry McHugh, 22 Aug 2017, in people

I joined Paddle in December 2016 - prior to that I was a management consultant at Deloitte, working to support IT teams define their strategy, achieve cost-cutting and roll out new products and services.
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Introducing automated license recovery

By Rob Hudson, 07 Aug 2017, in product

Your customers can now recover their software license automatically
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What it’s like to be an Account Executive at Paddle

By Matt Jones, 01 Aug 2017, in people

I joined in August 2015 and was one of the first members of the Sales team here at Paddle. I was previously an Account Manager for a very large food distribution company, occasionally moonlighting as a sound engineer - so Paddle was quite a new experience!
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What it's like to be a Software Engineer at Paddle

By Rob Aiken, 19 Jul 2017, in people, engineering

Before Paddle I was a Web Systems Developer for the British Antarctic Survey. I was looking for an online payment solution for a personal project, found Paddle interesting and noticed that they were hiring new developers. A couple of interviews later, I joined in October 2016.
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Paddle & DevMate Join Forces!

By Christian Owens, 23 May 2017, in announcements

For the last four years, Paddle has been working hard to make selling software easy for our customers, providing them with a platform which meets the increasingly complex e-commerce challenges that our software developers are experiencing.
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