Blog

How we ran our first hackathon

By Dave Marsland, 25 Jan 2018, in people, engineering

We've just held our first ever hackathon, and had a great time. Croissants were eaten, beers drunk and (a lot of) documentation was read, culminating in company-wide demos and 3 delighted winners. We're planning to host a lot more of these, so we took the time to reflect on what went well and what we could do better next time!
Read more

Learnings from our $12.5m Series B

By Hugo Grimston, 11 Jan 2018, in thoughts

How a B round differs from an A round and how to smash it.
Read more

We've greatly sped up our checkout response time throughout the world

By Mike Wakeling, 18 Dec 2017, in product

When it comes to checkout conversion, the faster the better - but the country of your customers plays a big role. To help you grow revenue internationally we've greatly sped up the response time of our checkout worldwide.
Read more

Announcing our $12.5m investment to continue our mission to change the way software is sold

By Christian Owens, 13 Dec 2017, in announcements

We're excited to announce that we’ve raised $12.5m in additional funding. This is just the beginning: this will allow us to double down on our ambition to build the best way to sell software and become the operating system for software companies.
Read more

How software sellers used coupons to boost their checkout conversion on Black Friday

By Anna Wittrup, 13 Dec 2017, in guide, Black Friday

Black Friday is great for maxing out your checkout conversion, with a huge supply of customers in the market primed and ready to buy. But how do you stand out from the crowd, promote your deals and capture valuable customer interest during this busy time of the year?
Read more

A look back at Black Friday and Cyber Monday 2017

By Gerry McHugh, 01 Dec 2017, in guide, Black Friday

Black Friday and Cyber Monday were massive days for software companies this year: we've looked at the data and what we can learn from it for next year.
Read more

How our engineering team prepared for Black Friday

By Dave Marsland, 30 Nov 2017, in people, engineering

Black Friday is a very important day for us in Engineering. We see more traffic than any other day in the year and it’s a real test of our ability to stay reliable at scale, so we started to plan months in advance to ensure that it was a quiet night for us, and we could sit back and watch the graphs with a beer!
Read more

The Complete Guide to Black Friday for Software Businesses

By Octave Auger, 21 Nov 2017, in guide, Black Friday

Black Friday and Cyber Monday are some of the biggest software e-commerce days of the year, with an estimated 55% of US customers expected to take part by purchasing a hardware gadget or a software product.

To make the most out of these key dates you'll need to combine the right offer with the right messaging and the right marketing channels, which is why we've assembled a list of tips and ideas for you.
Read more

Our new Pricing API improves the way you can display prices

By Rob Hudson, 20 Nov 2017, in product

We've just introduced our Pricing API to let you retrieve, localize and calculate prices on the fly.
Read more

How to implement gifting in your checkout

By Michal Dobrzynski, 06 Nov 2017, in guide, product

Generous customers want to purchase your software as a gift for a friend or relative? This gifting mechanic is not very hard to implement on top of our platform. Just follow our step by step implementation guide!
Read more