Paddle - Everything you need to sell software

Control your checkout experience

Customers checkout and pay directly on your website or in your app, in a way that you control from beginning to end.

Customize everything

Get started in minutes with Paddle.js, or leverage our API and webhook notifications to build your very own purchase flow.

Grow your conversion rate worldwide

Your checkout converts globally, with dozens of currencies and languages, advanced pricing localisation and A/B testing.

Convert more customers with coupons

Create coupons and measure their performance in our dashboard or via our APIs, to offer preorder or upgrade campaigns, advertise a discount or make an individual customer happy.

Grow order value with bundles & up-sells

Use our dashboard or API to bundle software together, upsell a bonus e-book or offer a one-click upgrade to your premium plan.

Track and understand what works

Plug in your 3rd party tracking and advertising solutions such as Facebook, Adwords or Google Analytics to track post-purchase success.

Much more than a checkout

Prevent fraud

We combine our own algorithms with the fraud prevention of our payment providers to flag suspicious transactions, and help you fight chargebacks.

Forget payment providers

Accept a wide range of global payment methods including PayPal in one integration with Paddle: you only interact with us and don’t need to open merchant accounts elsewhere.

Delegate taxes and VAT

We automatically handle the calculation, collection and remittance of taxes in every single country on your behalf: you don’t need to do anything.

Give customers a taste with trials

Leverage our SDK to offer a time or feature-limited trial to your customers, with reporting that help you understand what performs best.

Simplify licensing

Handle the whole license lifecycle easily, from license creation to remote verification, to activation and deactivation.

Take in-app and cross-platform payments

Remove all friction by offering the same streamlined checkout experience natively in your desktop apps.

Support any billing model

Create and test any plan you want, whether it’s daily, weekly, monthly, yearly, per-seat or metered usage. Adjust pricing by adding one-off or recurring charges on the fly with our modifier API.

Let your users try or change plans

Increase activations, grow MRR and decrease churn by offering trials, coupons and one-click upgrades and downgrades between plans.

We do the math

We automatically handle the most complex parts of a subscription model, from pro-rated sales to billing cycle changes.

Everything you need to sell software