Paddle - All you need to sell software in one platform

USER EXPERIENCE

Maximize conversions to paying customers

Complete control over your purchase, upsell and cross-sell flows

Use Paddle Checkout and APIs to create, customize, and control website and in-app purchase and subscription flows that match your brand, including upsell, cross-sell, and language localization.

Customize your checkout experience

Get started in 10 minutes with Paddle's APIs, passthrough parameters to remove checkout steps, and webhook notifications to build your own subscription flow.

Optimize checkout conversions worldwide

Configure your checkout currencies in a few clicks to maximize conversions, including localized pricing for each currency and A/B testing.

Craft a top converting self-service experience

Increase activations, grow MRR and decrease churn by offering trials, one-click upgrades and downgrades between subscription plans with an effortless self-service checkout experience.

SUBSCRIPTION BILLING

Enjoy SaaS Billing Freedom

Support any SaaS billing model

Create any billing cycle, seat-based, usage-based, credit-based, whatever-based billing model with Paddle's flexible subscription management.

We do the math

Paddle handles the hardest parts of a subscription model, from prorated upgrades and downgrades, to billing cycle changes, to unifying multiple payment types around the same subscription.

Sell to individuals, teams or enterprise accounts from one platform

Easily draft and send invoices that your customers can pay via wire transfers for enterprise sales - all in the same platform as your card checkout purchases.

REVENUE OPERATIONS

Avoid payment, fraud and tax headaches with our SaaS Commerce Platform

Delegate Sales Taxes

We automatically handle the calculation, collection and remittance of sales taxes and VAT in every single country on your behalf: you don’t need to do anything.

Forget Wrangling Payment Processors

Accept a wide range of global payment methods (including PayPal) in one integration with Paddle. You only interact with Paddle and don’t need to open payment processing and merchant accounts elsewhere.

Mastercard

Visa

American Express

Discover

Maestro

Diners Club

JCB

Apple Pay

Paypal

Wire Transfers

International Software Sales Made Easy

Optimize pricing for multiple currencies around the world in seconds, offer local payment methods, and reduce fees from foreign exchange conversions.

Fight Fraud and Chargebacks

We combine our own algorithms with the fraud prevention of our payment providers to flag suspicious transactions, and help you fight chargebacks.

SAAS STRATEGY

Get the service, support & strategies you need to scale

Specialist SaaS account management

We take our lessons and insights from 2,000+ software businesses on Paddle

Premium buyer support

We manage and resolve our sellers first level buyer support to industry leading SLAs, including churn-mitigation tactics against cancellation requests to retain more revenue.

Strategic workshops

We coach and challenge sellers on Paddle how to level up their growth strategy and move effecitively into new markets; optimize monetization, grow internationally, scale self-service, sell to teams & enterprise, and more.

Custom technical locations

Move faster with Paddle's solution teams. Shape your implementation plan together, including custom integation work and building Paddle and your billing logic into your product.

Fighting fraud & chargebacks

Paddle's risk team and algorithms will work to prevent fraud, reduce chargebacks, and reduce headaches by customizing risk prevention rules to your own industry, markets and geographies.

Reporting and insights

Take advantage of the huge amounts of data collected from first click to renewal, with custom reporting on the metrics that matter to your business for granular, high impact insights.

Get a demo and unlock your potential with Paddle

Everything you need to grow your SaaS business. Subscription billing, payments, taxes and more, in one unified platform.

“Paddle offers everything we need to grow our business and sell to customers around the world, without worrying about the implications of international taxes, payment gateways, or merchant accounts.”

Chris Belanger
Editor in Chief

All you need to sell software in one platform