Webinar

Transform your subscription web funnel: The psychology of why people pay

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What's this session about:

Look beyond basic questionnaires or quizzes.  

The most successful Web2App funnels create a natural conversation that builds clear value and guides users toward an inevitable "yes!."

Join web2wave Founder, Igor Lyubimov and Paddle’s Gavin Dove as they dive into the psychology of high-converting subscription funnels that feel less like selling and more like helping. 

They will help you unlock revenue beyond the app store. 

In this webinar, you'll discover:

  • The hidden psychological triggers that transform browsers into buyers.
  • A proven three-part funnel framework.
  • How to identify and eliminate the specific friction points costing you conversions.
  • Value-building techniques that make your subscription feel like an obvious next step, not a hard sell.
  • Strategies will help you unlock more revenue beyond app stores with a Merchant of Record.

Register now to secure your spot.

Igor Lyubimov

Founder at web2wave

Gavin Dove

Senior Product Marketing Manager, Market research & Metrics at Paddle

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