What's this session about:

Take your Web2App performance to the next level. Learn how successful apps are achieving significant conversion rate improvements through strategic testing and refinement.

Join Nathan Hudson, CEO of Perceptycs and App Marketer of the Year 2024 and Andrew Davies, CMO at Paddle, for the final session of our three-part series as they show you how to test and optimize every part of your funnel - from ad creative to the checkout page.

This is an interactive practical workshop to help you grow and scale your app in 2025 so we will be asking for all registrants to participate, ask questions, and share their experiences throughout the sessions.

What to expect:

• Learn how to build an effective experimentation framework for both user acquisition and funnel optimization.
• Master the key metrics that matter for Web2App performance and how to improve them.
• See real examples of successful experiments from top apps.

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