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Grow your Windows business

Increase your conversion rates, customize your user experience and experiment with pricing, layouts and promotions.

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Increase your conversion rates globally

Streamlined Checkout

Your customers see less steps, less fields, less clutter and confusion; you benefit from higher conversion, guaranteed thanks to constant checkout A/B test experiments and iteration across all sellers.

Unique in-app payments

Grow conversion even more by offering a checkout within your app, thanks to our Windows SDK. No more redirections to the web to purchase or upgrade with our frictionless checkout experience.

Global sales without merchant accounts

Sell worldwide instantly thanks to a large range of payment methods, 20+ currencies and advanced pricing localization possibilities, without having to contract with payment providers directly.

Mastercard Mastercard
Visa Visa
American Express American Express
Discover Discover
Maestro Maestro
Diners Club Diners Club
PayPal PayPal
Wire Transfers Wire Transfers

“We've increased conversion rates by 70% since switching to Paddle, thanks to their user-friendly, localized checkout”

Alexey Gorokhov, Managing Director at Auslogics Labs

Experiment and Customize

Your customer experience

Define the purchase flow and design you want your customers to experience when they checkout and pay, in-app thanks to our Windows SDK and on your site via our Inline Checkout or Overlay Checkout.

A/B test and experiment

Run concurrent tests on everything from checkout designs to the impact of up-sells and bundles, to the best performing pricing plans.

The Easier Way To Grow

Get started quickly

Getting started with us is quick and painless, even if you're switching your existing volume; use our guides to implement or work with a dedicated Solutions Architect for the more sophisticated integrations.

No headaches

Simplify your back-office; we handle merchants accounts, international sales tax, GDPR compliance and customer billing queries on your behalf.

Monitor your business

Use our dashboard to manage and track your day-to-day business; create coupons, update your pricing, look at individual buyer profiles and analyze your sales product by product and market by market.

Trusted by hundreds of desktop software businesses


Get a demo from a Windows specialist

For Mac

Everything you need to sell software in a single integrated and intuitive dashboard

For SaaS

Spend time growing, not billing with our unified platform for SaaS businesses