Optimize your software sales

Increase your conversion rates, customize your user experience and experiment with pricing, layouts and promotions

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Streamlined Checkout

Your customers see less steps, less fields, less clutter and confusion; you benefit from higher conversion.

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Optimized for local conversion

We provide dozens of languages and currencies, the right payment methods, advanced pricing localisation features and all the data you need to succeed worldwide.

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Your customer experience

Define the purchase flow and design you want your customers to experience when they checkout and pay, in-app and on your site.

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A/B test and experiment

Run concurrent tests on everything from checkout designs to the impact of up-sells and bundles, to the best performing pricing plans for your new subscription product.

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Join 1,000+ businesses growing with Paddle


Everything you need to sell software in a single integration and intuitive dashboard


No limits to your imagination: your pricing, your experience, your promotions

See how we can optimize your business