Grow your software business

Don’t let tools limit your imagination anymore: you decide pricing, promotions and the customer experience, we handle the rest.

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Your business model

One-off purchases, annual license upgrades, multi-tier subscription plans or anything in between: use the pricing that makes sense to you, and experiment as much as you want

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Your customer experience

Let your customers pay on your website or natively in-app and customize the entire experience from A to Z

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Your marketing

Bundles, upsells, coupons, pre-orders, checkout abandonment: implement and measure all your marketing ideas in our dashboard

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Our expertise

International payments, taxes & VAT, reconciliation, data, fraud prevention, buyer support and chargeback fighting: we handle all the hard parts for you

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Join 1,000+ businesses growing with Paddle

Unify

Everything you need to sell software in a single integration and intuitive dashboard

Optimize

Increase conversion, customize your customer experience, test everything

See how we can help you grow