Grow your software business

Don’t let tools limit your imagination anymore: you decide pricing, promotions and the customer experience, we handle the rest.

Get Started »

Your business model

One-off purchases, annual license upgrades, multi-tier subscription plans or anything in between: use the pricing that makes sense to you, and experiment as much as you want

Learn more

Your customer experience

Let your customers pay on your website or natively in-app and customize the entire experience from A to Z

Learn more

Your marketing

Bundles, upsells, coupons, pre-orders, checkout abandonment: implement and measure all your marketing ideas in our dashboard

Learn more

Our expertise

International payments, taxes & VAT, reconciliation, data, fraud prevention, buyer support and chargeback fighting: we handle all the hard parts for you

Learn more

“We’ve been able to move Flixel to a subscription model and greatly improve our customer experience and revenue thanks to Paddle.”

Mark Pavlidis, CTO Flixel

Trusted by hundreds of software businesses

Unify

Everything you need to sell software in a single integration and intuitive dashboard

Optimize

Increase conversion, customize your customer experience, test everything

See how we can help you grow