🎯 Focus on building your product, not another billing product

Buyers, pricing & “how you sell” will change

So will your infrastructure. Changing your pricing plans, value metric, adding currencies, adding payment methods - all of this complicates your billing stack as your company tries to maximize revenue and scale.

This goes beyond best practices like a versioned pricing config file - you need flexibility across your entire billing stack to make changes simply without re-implementing everything everytime you have to make a change.

Buyers at different sizes buy differently

Individuals pay by card and digital wallets (preferred in many geographies). Selling into teams and enterprises, typically buyers need an invoice and will pay via local bank transfer methods (or a cheque).

All these different payment methods need to be reconciled into your subscriptions, provisioning, CRM, and accounting tooling with every purchase (including subscription changes like adding/removing seats).

Buyers in other geos need currencies, payment methods & languages

To sell software globally means selling how people in other geographies buy - currencies, payment methods & languages. Without this, your foreign UX will lower checkout conversions and payment acceptance.

To sell globally, you need to integrate local payment methods which bill in local currencies to deposit into local merchant banks with local registered business entities paying local sales taxes with locally compliant invoices, receipts & confirmation emails in their native language.

Buyer’s expect seamless purchases to your new products

Launching new products? Your billing infrastructure should be ready to go.

You need to implement new payments, pricing & subscriptions, but also seamless cross-sell (ideally 1-click) to your existing customer, reconcile updated subscriptions for each cross-sold customer, update your invoices, and report on the revenue impact of your new product.

Buyers expect a Consumer-Grade Buying Experience

Your buying experience is the most important point of your customer journey.

You need to build a frictionless signup, payment flows, in-product upsell for your users. You need flexible subscription logic, reconciliation, and integrated SaaS metrics on the backend. Without these flows working, your product experience results in low conversions, low account expansion, and high support load.

Only One Platform to Integrate

All your payments, subscriptions, taxes, invoices, SaaS metrics, and more in one place. Integrate your product, CRM, and accounting with only one tool, not dozens. Paddle becomes your single source of truth. No more “split brain” for finance, engineering, or your customers.

Eight years of sales data and seller retention can’t be wrong. Paddle is the last SaaS Commerce solution you will ever implement to scale your software business.

One Set of APIs for All Your Billing

With Paddle's All-in-One Platform, you only have one set of APIs, webhooks, subscriptions, and customer data to integrate with your product, accounting, SaaS metrics, CRM.

Since everything works together natively, it's easy to create and customise inline and overlay experiences into and within your product to drive checkouts, upsells, and conversions.

A partnership beyond solutions engineering

Launching on Paddle goes beyond our solutions team. We grow when you grow. So together with our account managers and solution architects, we’ll coach, challenge, and shape your growth strategy into new markets. From moving upmarket, growing internationally, and optimizing your pricing & packaging for revenue growth.

A different legal model that frees up engineering

Unlike all the dozens of other tools, banks, and services you have to integrate to sell software, Paddle takes a different legal model to simplify your stack. We become the "Merchant of Record”.

Just like the App Store we manage all payment methods, sales tax liabilities, global merchant banking, first-tier billing support queries, and complexity for 1000+ software businesses and indie developers - so you can focus on building your product, not another billing product.