Sell to any customer you like, without worrying about whether your tools can support it. Acquire thousands of individual users, start selling team plans with centralized per-seat billing, and invoice larger organizations.
SaaS customers are global but that's a lot of work: you need to accept more currencies, optimize your local payment experience and deal with international tax regulations and compliance - or risk fines and penalties.
You spend time fixing internal tooling problems: payment providers, subscription billing platform, sales tax plugin, invoicing tool linked to your accounting platform, and lots of custom code in-between. Paddle unifies it.
Pricing is the most impactful growth lever you have. Go from a simple monthly plan to tiered pricing, test per seat billing, or optimize localized price points, without week-long projects to deliver it.