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Mobilizing your Audience

One of your biggest assets is existing customers. Learn how to mobilize them through pre-release emails, a captivating social presence and an enticing referral scheme.

What you'll learn

  • How to word your launch announcement
  • Streamlining customer upgrade journeys
  • What a captivating landing page looks like
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How to Communicate your Launch

We look at how major companies have communicated their launches.

Using Social Channels for your Launch

A how-to on interacting on the most popular social channels.

Leveraging PR Before and After your Launch

Best practices on promotion, organically or with a PR agency.

How To Mobilize Your Existing Users When You Launch

Engage existing customers in a variety of ways.

Making the Move from the Mac App Store to Direct Sales

We answer the initial questions you might be asking yourself.

How to do Pre-orders and Internal Betas

What's needed for an effective campaign.

Your Launch Announcement Landing Page

The essentials components for an exciting landing page.

Download our launch guide eBook

Looking to have all the information from our guides, plus added tips on what our sellers have learned?

Get the full eBook here ยป

Choosing the Right Pricing Strategy

We focus on pricing smarter, as well as A/B testing and localized pricing.

Determine The Right Billing Model

We tackle the main billing models and how to successfully move to subscriptions.

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