Determining The
Right Billing Model

Figure out which of the main billing models brings the most value to you.

What you'll learn

  • Taking customer personas iinto account
  • How to make the move to subscriptions
  • The latest hybrid billing models
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The Importance of Figuring Out the Right Billing Model

An overview on the importance of billing models.

How to Determine your Customer Personas

Define what your customers really want.

Weighing up One-Off, Subscription or Hybrid Billing Models

Decide which billing model is right for you.

Comparing The One-Off Billing Models

Explore how one-off models relate to your business.

Finding the Right Subscription Billing Model

We break down ways of charging through subscriptions.

Moving to Subscription: our WWDC 2018 Fireside Chat

Our panel offers lessons on adopting a subscription model.

Should You Use A Hybrid Billing Model?

We examine whether a hybrid billing model is for you.

Download our launch guide eBook

Looking to have all the information from our guides, plus added tips on what our sellers have learned?

Get the full eBook here »

Choosing the Right Pricing Strategy

We focus on pricing smarter, as well as A/B testing and localized pricing.

Mobilizing your Audience

Hook your existing audience with pre-release emails, internal betas and smooth upgrade journeys.

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