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The ultimate guide to Black Friday for SaaS businesses

Here's everything SaaS businesses need to know to make the most of the year's greatest sales opportunity, starting from the top.

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Popular resources

Five growth strategies for SaaS →
The shared strategic framework from the fastest growing SaaS companies

Calculate and increase willingness to pay →
The key to unlocking growth through your pricing strategy

The complete guide to payments acceptance →
Dig into why payments fail and what you can do about it

Understanding tiered pricing →
The ultimate pricing strategy to incentivize your customers

The ultimate guide to SaaS revenue infrastructure

Guide

Part one: Acquisition

Everything you need for a robust customer acquisition strategy. Discover how to attract the right users, price competitively, and convert them into customers with a seamless checkout and onboarding experience.

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Guide

Part two: Retention

Build and implement a solid retention strategy. Find out how to reduce churn, foster relationships with loyal customers, and drive growth with visibility over the metrics that matter.

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Guide

Part three: Expansion

From upselling to your existing base or expanding to new markets and customer segments, explore the different ways to increase your expansion revenue and drive results for your business.

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Growing a SaaS business

Guide

How to build a killer go-to-market strategy

Get to grips with and develop your go-to-market strategy with our step-by-step guide, complete with examples.

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Guide

The complete guide to SaaS sales

Understand different SaaS sales models, stages of the sales cycles and how to build a best-class sales team.

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Guide

SaaS benchmarks: What to measure, and how

Discover the problems that SaaS businesses face with benchmarking, and how to avoid common pitfalls.

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Resource hub: Discover the SaaS metrics that will drive your growth

Find out how to calculate, measure, and learn from the metrics that will drive your business' growth.

Go to metrics hub →

Guide

How to calculate (and reduce) your churn rate

Why churn is an important metric, how to caculate it properly, and how to reduce it.

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Article

SaaS churn rate: What does good look like?

How to benchmark your churn rate to find out what “good” looks like for your businesses.

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Guide

Five strategies to reduce churn in SaaS

Top strategies for SaaS revenue leaders to reduce customer churn (quantifiably!) in just 45 days.

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Scaling SaaS

The responsiveness gap →

How it prevents growth and how to close it

Revenue delivery infrastructure →

How it can power or block SaaS grow

Revenue delivery strategy →

Why ambitious SaaS companies need one

Global sales tax and compliance for SaaS

Article

We got a 300% VAT penalty in the UAE. Here’s how to avoid it.

A story of how trying hard can still end in a hefty tax fine.

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Index

The tax agony index 🌶

Explore the most painful sales tax jurisdictions for SaaS so you know which to prioritize.

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Guide

The SaaS guide to international sales tax

Explore software sales tax rules and what they mean for international SaaS businesses.

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