Our logo
This our primary logo and it should be used everywhere. The logo should only be displayed in the colours shown below. If you are unsure what these are, please see the colour palette section.
The minimum sizes that our logo may be displayed at are below:
Minimum width for print: 16mm
Minimum width for digital: 75px
There may be instances when you might want to use our logo on top of imagery. If this is the case, ensure that the image is a high contrast enough to allow the logo to stand out. Avoid using imagery that bleeds into the logo.
Our icon
Our icon is a device that can be used when our primary logo cannot be displayed. A good example of this is on social media or as a favicon. This should never replace the logo in environments where the primary version can be used.
Logo misuse
Colour palettes
This is our colour palette. These are the only colours that should be used in any collateral. If you are using the palette, you can extend it by using tints.
45567C
80 / 68 / 30 / 10
69 / 86 / 124
0096FF
73 / 36 / 0 / 0
0 / 150 / 255
CFE9FF
23 / 2 / 0 / 0
207 / 233 / 255
7A88A7
35 / 24 / 10 / 0
122 / 136 / 167
4FF4BC
56 / 0 / 43 / 0
79 / 244 / 188
F44F7F
0 / 80 / 23 / 0
244 / 79 / 127
673F89
72 / 84 / 9 / 0
103 / 63 / 137
A568F2
58 / 69 / 0 / 0
165 / 104 / 242
When using our colour palette, it’s important to pair the colours that contrast each other the most. Doing so helps key messaging, information and calls-to-action to be communicated with impact. Avoid using colours that do not contrast each other well. Not only will this help the colourblind, it will also help project our brand with clarity.
Typography
Our font is Graphik. It is a sans-serif typeface that has a variety of weights. It’s extremey important to ensure that this font is applied to any outward facing collateral. This font is a key aspect of our brand and helps to project our personality. If you require the font, please contact a member of marketing.
Graphik
Graphik Condensed
Templates
A range of templates has been designed for you to use when producing documents. They are available for anyone using Pages, Keynote or InDesign CC. It is important to make sure you apply the type styles already set in the templates. Avoid editing them without consulting the marketing team.
