Larger customers have different requirements and you’ll find that your own product isn’t the only one that needs attention - you’ll need to adapt the kind of products your company uses, too.
Bigger customers will want to pay in a different way to the smaller companies you’re used to serving. With larger amounts of money coming your way, it’s very unlikely an enterprise customer will want to put it all on a credit card.
You’ll need Sales and Success teams in preparation for selling to larger customers. A sales team will support the process of acquiring bigger customers, while a Success team is important for onboarding your new customers, retaining them and upselling to them.Read More »
1. Usage-Based Billing / Pay As You GoCustomers only pay for what they use through a service.
2. Tiered BillingBilling options are offered in different tiers, with each tier employing a usage cap.
3. Per-Seat Billing The price-per-head option when your customers value the number of people with access to your product or service.
4. Freemium Offering a free, basic version of your product or service with the incentive to upgrade.
5. The Dutch Model / The Sketch Model Your customer purchases your product or service for a full year of operation. After the year is up, they can either pay for another year of upgrades or keep their version as it is with no further upgrades.
6. Release-Based BillingYour customer is only charged when there’s been a release.
7. Feature-Based Billing The purchasing of an extension to a freemium model or on top of a tiered plan.
8. The Hybrid Billing ModelOffering both one-off payments and subscription plans to attract different customer personas.Read More »
Building your product for teams:Nearly all SaaS companies want to sell multiple seats per account so that their product becomes an integral part of a team’s workflow. Here’s how to get started:
Building your product for enterprise:
employee managing global taxation, billing, and accounting
global community of designers & developers
raised in funding
reduction in churn