Webinar
Evolving your pricing strategy - The next step to driving more predictable revenue

What's this session about:

The typical “good, better, best” pricing plans include sets of features plus a fixed amount of value metric (e.g. Simple features plus up to 5 users on the basic tier, 5 - 20 users on the mid-level tier, and so on).

But companies are starting to consider separating feature sets from value metrics to deliver more tailored pricing plans and more predictable revenue. This approach addresses the mismatch between users’ feature needs and their usage levels.

This webinar will unpack the pros and cons of this strategy, how to make it work and some examples of companies doing it in practice.

Key learnings:

• Customization and flexibility: How decoupling features from value metrics allows for more tailored pricing plans, meeting customers' specific needs without overpaying for unused features.
• Improved user acquisition and upsell path: The benefits of a lighter initial offering that encourage natural upsell as users realize the value of advanced features.
• Predictable revenue: How this pricing structure can balance flexibility with revenue predictability, providing stability for both buyers and sellers.
• How to do this: Insights from Price Intelligently and m3ter on how companies are doing this well.