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Offering Discounts and Promotions

Offering discounts and promotions effectively can be a great way to increase revenue and entice new customers. Paddle’s flexibility makes it simple to create the right discount for your customers and products.

Why offer discounts?

There are multiple reasons for why you might want to offer discounts and promotions:

  • Target customers at special times of the year (Black Friday, for example)
  • Attract new customers
  • Provide upgrade offers for existing customers
  • Resolving customer complaint
  • Multi-buy offers (volume discounting)

How to target customers you want to give discounts to

  • A common use-case would be to offer customers using an older version of the product, a discounted price for upgrading to a newer version.
  • Email campaign with a custom checkout link offering discount.
  • Customers coming from a specific URL to be offered discount (referral link from a friend, for example).

How to offer discounts and promotions with Paddle

  • Coupons: Coupons are generally perceived as a temporary special offer, which can entice customers to make the purchase. This is the simplest and recommended way of introducing discounts and promotions to your checkout. You can generate reusable discounts codes or a unique discount code with a predefined usage limit. The coupon can then be distributed or provided as required. To set up coupons, read more here.
  • Overriding Checkout Prices: When building custom checkout experiences, it may be better to override the checkout price, rather than using a coupon. For example, a customer might request for a discount to upgrade their older app to a newer version. The seller could prompt the customer to enter in their old license code, validate this on their side, and if a valid license is provided override the price of the checkout to a discounted price.
  • Sale Price: If you want to offer all customers a price reduction during a certain time period, you can do so by enabling sale prices within the relevant product’s price setting page in the dashboard.

Questions about Paddle?

If you need any help regarding your Paddle integration, please get in touch with our Customer Success team using the form below.

Questions about Paddle?