Sparkle saw sales grow on both Black Friday (+226%) and Cyber Monday (+124%), leading to an overall revenue increase of 81% during Black Friday week. We take a look into how they achieved that performance!
Cindori saw a large, direct 3x increase in revenue on Black Friday whilst the rest of the week, from Thanksgiving to Cyber Monday, remained fairly stable. We analyze how they went about it and the marketing techniques they used.
Zengobi saw stronger sales in general during Black Friday and Cyber Monday week-end, with +106% their usual turnover. Black Friday itself was however the commercial peak by far, with almost 5x the usual Curio sales on a Friday.