Articles in guide

How software sellers used coupons to boost their checkout conversion on Black Friday

By Anna Wittrup, 13 Dec 2017, in guide, Black Friday

Black Friday is great for maxing out your checkout conversion, with a huge supply of customers in the market primed and ready to buy. But how do you stand out from the crowd, promote your deals and capture valuable customer interest during this busy time of the year?
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A look back at Black Friday and Cyber Monday 2017

By Gerry McHugh, 01 Dec 2017, in guide, Black Friday

Black Friday and Cyber Monday were massive days for software companies this year: we've looked at the data and what we can learn from it for next year.
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The Complete Guide to Black Friday for Software Businesses

By Octave Auger, 21 Nov 2017, in guide, Black Friday

Black Friday and Cyber Monday are some of the biggest software e-commerce days of the year, with an estimated 55% of US customers expected to take part by purchasing a hardware gadget or a software product.

To make the most out of these key dates you'll need to combine the right offer with the right messaging and the right marketing channels, which is why we've assembled a list of tips and ideas for you.
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How to implement gifting in your checkout

By Michal Dobrzynski, 06 Nov 2017, in guide, product

Generous customers want to purchase your software as a gift for a friend or relative? This gifting mechanic is not very hard to implement on top of our platform. Just follow our step by step implementation guide!
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Your Data-Powered Guide to Discounts on Black Friday and Cyber Monday

By Gerry McHugh, 08 Oct 2017, in guide, Black Friday

Black Friday is best known for its chaotic scenes in malls all across America, but it's also one of the busiest day of the year for software sales!

Knowing what promotion to offer isn't always easy, that's why we've looked at millions of dollars of software purchased via Paddle and come up with a very practical guide to Black Friday and Cyber Monday discounts.
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