Articles in Black Friday

How software sellers used coupons to boost their checkout conversion on Black Friday

By Anna Wittrup, 13 Dec 2017, in guide, Black Friday

Black Friday is great for maxing out your checkout conversion, with a huge supply of customers in the market primed and ready to buy. But how do you stand out from the crowd, promote your deals and capture valuable customer interest during this busy time of the year?
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A look back at Black Friday and Cyber Monday 2017

By Gerry McHugh, 01 Dec 2017, in guide, Black Friday

Black Friday and Cyber Monday were massive days for software companies this year: we've looked at the data and what we can learn from it for next year.
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The Complete Guide to Black Friday for Software Businesses

By Octave Auger, 21 Nov 2017, in guide, Black Friday

Black Friday and Cyber Monday are some of the biggest software e-commerce days of the year, with an estimated 55% of US customers expected to take part by purchasing a hardware gadget or a software product.

To make the most out of these key dates you'll need to combine the right offer with the right messaging and the right marketing channels, which is why we've assembled a list of tips and ideas for you.
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How Sparkle tripled their revenue on Black Friday

By Tom Holland-Hibbert, 05 Nov 2017, in showcase, Black Friday

Sparkle saw sales grow on both Black Friday (+226%) and Cyber Monday (+124%), leading to an overall revenue increase of 81% during Black Friday week. We take a look into how they achieved that performance!
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How Cindori grew revenue 3x on Black Friday

By Tom Holland-Hibbert, 03 Nov 2017, in showcase, Black Friday

Cindori saw a large, direct 3x increase in revenue on Black Friday whilst the rest of the week, from Thanksgiving to Cyber Monday, remained fairly stable. We analyze how they went about it and the marketing techniques they used.
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How Zengobi sold 4.5x more on Black Friday

By Paul Tebbs, 03 Nov 2017, in showcase, Black Friday

Zengobi saw stronger sales in general during Black Friday and Cyber Monday week-end, with +106% their usual turnover. Black Friday itself was however the commercial peak by far, with almost 5x the usual Curio sales on a Friday.
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How Pinegrow made over $47,000 during Black Friday week

By Tom Holland-Hibbert, 18 Oct 2017, in showcase, Black Friday

Pinegrow experienced a very strong growth in sales during the holiday period, making $47,091 during Black Friday week. We take a look into exactly how they accomplished that feat!
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How Flixel doubled revenue on Black Friday

By Tom Holland-Hibbert, 17 Oct 2017, in showcase, Black Friday

Flixel saw a massive boost in sales on Thanksgiving, Black Friday and Cyber Monday 2016 - doubling their typical sales during the holiday period. Let's look into how they achieved that result.
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Your Data-Powered Guide to Discounts on Black Friday and Cyber Monday

By Gerry McHugh, 08 Oct 2017, in guide, Black Friday

Black Friday is best known for its chaotic scenes in malls all across America, but it's also one of the busiest day of the year for software sales!

Knowing what promotion to offer isn't always easy, that's why we've looked at millions of dollars of software purchased via Paddle and come up with a very practical guide to Black Friday and Cyber Monday discounts.
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