Two things matter in a checkout: how easy it is to set it up and how well it converts.
Our Overlay Checkout (via Paddle.js) and In-App Checkout (via our Mac SDK) combine both: a simple copy/paste setup, straightforward options to customize your checkout flow, localized pricing or offer discounts, and an optimized checkout flow that keeps the customer on your site or in your app. For most vendors, that’s exactly what’s needed and performs best.
There are however a couple of use cases when an inline checkout, embedded on your website, could be a preferred option:
- You want to build your own store page, asking for a lot of additional information, with highly customized up-sell logic
- Your customers are less tech savvy and would rather have a traditional form than an overlay screen
- You want to own every single pixel on screen and craft the exact customer experience you’ve designed
This is why we’re introducing our Inline Checkout: a dead-easy, yet highly customizable way to embed a secure checkout into your flow.
We’ve been working alongside some of our vendors such as Auslogics to finetune the checkout and are now ready to offer it to everyone.
Inline Checkout also supports Apple Pay, which we just introduced last week.
As we love data, we’ve made it easy to A/B test performance: just contact us if you’re interested in testing Inline Checkout vs Overlay Checkout.
The majority of you will still benefit most from using our Overlay Checkout on the web: it’s faster to set up and converts better in most cases. But if you need to go custom, you’ve now got a powerful way to do so.