Introducing Inline Checkout: the Easiest Way to Create an Entirely Custom Checkout Flow

By Mike Wakeling, 28 Mar 2018, in product

Two things matter in a checkout: how easy it is to set it up and how well it converts.

Our Overlay Checkout (via Paddle.js) and In-App Checkout (via our Mac SDK) combine both: a simple copy/paste setup, straightforward options to customize your checkout flow, localized pricing or offer discounts, and an optimized checkout flow that keeps the customer on your site or in your app. For most vendors, that’s exactly what’s needed and performs best.

There are however a couple of use cases when an inline checkout, embedded on your website, could be a preferred option:

  • You want to build your own store page, asking for a lot of additional information, with highly customized up-sell logic
  • Your customers are less tech savvy and would rather have a traditional form than an overlay screen
  • You want to own every single pixel on screen and craft the exact customer experience you’ve designed

This is why we’re introducing our Inline Checkout: a dead-easy, yet highly customizable way to embed a secure checkout into your flow.

Paddle Inline Checkout

We’ve been working alongside some of our vendors such as Auslogics to finetune the checkout and are now ready to offer it to everyone.

Inline Checkout also supports Apple Pay, which we just introduced last week.

As we love data, we’ve made it easy to A/B test performance: just contact us if you’re interested in testing Inline Checkout vs Overlay Checkout.

The majority of you will still benefit most from using our Overlay Checkout on the web: it’s faster to set up and converts better in most cases. But if you need to go custom, you’ve now got a powerful way to do so.

Check out the Inline Checkout documentation

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A major new regulation, the GDPR, is coming into effect by the end of May, affecting how we handle the personal data of software buyers. We have taken our usual approach to rolling it out: handle most of its complexity automatically and provide you with the simple tools you need to manage it on your end.
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As Engineering Manager at Paddle I spend a large share of my time developing our engineers rather than code. We've doubled the size of our engineering team in the last few months so I've been thinking a lot about this topic lately!
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