We recently published our guide to Black Friday discounts, based on all the software sales we’ve processed over the years. But whilst data is great, we also want to bring this to life with some practical examples: over the next few weeks we’ll be adding real life stories of what software businesses did for Black Friday - and the results they got out of it.
The results: +226% sales on Black Friday
Sparkle saw sales grow on both Black Friday (+226%) and Cyber Monday (+124%), leading to an overall revenue increase of 81% during Black Friday week.
Interestingly their sales mostly happened in the evening in Europe (based on Paris time), between 19:00 and midnight.
But peaked in the afternoon in the US (based on New York time), around 15:00 - 17:00.
What did Sparkle do during their Black Friday campaign?
Sparkle focused on 2 channels to attract new customers during Black Friday:
- They reached out to Mac blogs
- They promoted their 40% discount on Twitter and Facebook
Lists of Black Friday deals are a good way for customers to see the best available deals, and for software sellers to attract new customers without any advertising costs.
Sparkle reached out to the likes of MacStories with a simple email:
Black Friday/Cyber Monday deal heads up.
Sparkle (Mac visual website builder) is 40% off ($79.99->$47.99) for BlackFriday/CyberMonday: https://secure.sparkle.cx
Thanks for any exposure.
Sparkle also promoted their offer on Twitter and Facebook. As you can see in the examples below, they came up with various versions:
- Urgency: 40% off for a limited time
- Humorous hook: we can all relate to a relative asking for a website…
- Last chance: promoting the free trial on Cyber Monday
For Black Friday Sparkle is 40% off for a limited time. Interested in Sparkle? Get it now and tell your friends! https://t.co/EKq1zCjBwT— Sparkle for Mac (@sparkleapp) November 23, 2016
Sparkle is 40% off for black friday/cyber monday. Get it now and tell your friends! https://t.co/lenFeOOymX— Sparkle for Mac (@sparkleapp) November 23, 2016
A relative wants you, the “computer genius”, to create a website? Startle them with Sparkle! 40% off till Monday. https://t.co/EKq1zCjBwT— Sparkle for Mac (@sparkleapp) November 24, 2016
Food hangover and can’t tell your divs from your spans? Sparkle to the rescue! 40% off till Monday. https://t.co/EKq1zCjBwT— Sparkle for Mac (@sparkleapp) November 25, 2016
Sparkle is 40% off ($79.99->$47.99) for CyberMonday, try it for free then make your mind up and get it today: https://t.co/EKq1zCjBwT— Sparkle for Mac (@sparkleapp) November 28, 2016
The success of Sparkle on Black Friday shows that reaching out to the relevant consumer blogs to get your deal included, and using different approaches on social media can go a long way.
Useful? Stay tuned for more Black Friday and Cyber Monday insights throughout October and November. Simply subscribe to our newsletter to receive all of it in one neat email.
About Sparkle - Pro visual web design
Sparkle gives you the power and speed to build websites you didn’t think were possible with a visual tool. It’s everything you need, without a line of code.
Learn more on Sparkle’s website.