Articles by Tom Holland-Hibbert

How Sparkle tripled their revenue on Black Friday

By Tom Holland-Hibbert, 05 Nov 2017, in showcase, Black Friday

Sparkle saw sales grow on both Black Friday (+226%) and Cyber Monday (+124%), leading to an overall revenue increase of 81% during Black Friday week. We take a look into how they achieved that performance!
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How Cindori grew revenue 3x on Black Friday

By Tom Holland-Hibbert, 03 Nov 2017, in showcase, Black Friday

Cindori saw a large, direct 3x increase in revenue on Black Friday whilst the rest of the week, from Thanksgiving to Cyber Monday, remained fairly stable. We analyze how they went about it and the marketing techniques they used.
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How Pinegrow made over $47,000 during Black Friday week

By Tom Holland-Hibbert, 18 Oct 2017, in showcase, Black Friday

Pinegrow experienced a very strong growth in sales during the holiday period, making $47,091 during Black Friday week. We take a look into exactly how they accomplished that feat!
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How Flixel doubled revenue on Black Friday

By Tom Holland-Hibbert, 17 Oct 2017, in showcase, Black Friday

Flixel saw a massive boost in sales on Thanksgiving, Black Friday and Cyber Monday 2016 - doubling their typical sales during the holiday period. Let's look into how they achieved that result.
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What it's like to do Customer Success at Paddle

By Tom Holland-Hibbert, 14 Sep 2017, in people

I initially joined the Sales team in June 2015 after graduating as a civil engineer from Durham University, at a stage when Paddle was still a very small team of 8 people! I was drawn to Paddle due to an interest in seeing how these extremely young and agile start-up firms operate on the inside, while my engineering degree had driven an interest in technology - Paddle seemed to marry the two perfectly.
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