Articles by Octave Auger

Determining the Right Billing Model For Your Software Launch

By Octave Auger, 04 May 2018, in guide, software launch

Software companies are never done. There's always a new major version to ship, an expansion into a new target audience or geography, or a new product that your existing customers may be interested in. We're diving into one of the most important topics: picking the right billing model, from a one-off license with time-limited trial to a seat-based subscription model.
Read more

The Complete Guide to Black Friday for Software Businesses

By Octave Auger, 21 Nov 2017, in guide, Black Friday

Black Friday and Cyber Monday are some of the biggest software e-commerce days of the year, with an estimated 55% of US customers expected to take part by purchasing a hardware gadget or a software product.

To make the most out of these key dates you'll need to combine the right offer with the right messaging and the right marketing channels, which is why we've assembled a list of tips and ideas for you.
Read more