Articles by Octave Auger

The Complete Guide to Black Friday for Software Businesses

By Octave Auger, 21 Nov 2017, in guide, Black Friday

Black Friday and Cyber Monday are some of the biggest software e-commerce days of the year, with an estimated 55% of US customers expected to take part by purchasing a hardware gadget or a software product.

To make the most out of these key dates you'll need to combine the right offer with the right messaging and the right marketing channels, which is why we've assembled a list of tips and ideas for you.
Read more