Blog

We've added grouping and increased the flexibility of our Coupon API

By Rob Hudson, 05 Nov 2017, in product

Coupons are great. From a marketing campaign to a support reward, they're quite versatile. Creating them however can be fairly time consuming and painstakingly manual - leading to customers waiting for their coupon to be created, or making it hard to get the most out of them. This is why we've released 2 major improvements to our coupon API: grouping and greater flexibility.
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How Sparkle tripled their revenue on Black Friday

By Tom Holland-Hibbert, 05 Nov 2017, in showcase, Black Friday

Sparkle saw sales grow on both Black Friday (+226%) and Cyber Monday (+124%), leading to an overall revenue increase of 81% during Black Friday week. We take a look into how they achieved that performance!
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How Cindori grew revenue 3x on Black Friday

By Tom Holland-Hibbert, 03 Nov 2017, in showcase, Black Friday

Cindori saw a large, direct 3x increase in revenue on Black Friday whilst the rest of the week, from Thanksgiving to Cyber Monday, remained fairly stable. We analyze how they went about it and the marketing techniques they used.
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How Zengobi sold 4.5x more on Black Friday

By Paul Tebbs, 03 Nov 2017, in showcase, Black Friday

Zengobi saw stronger sales in general during Black Friday and Cyber Monday week-end, with +106% their usual turnover. Black Friday itself was however the commercial peak by far, with almost 5x the usual Curio sales on a Friday.
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How we hire engineers

By Mark Wilson, 31 Oct 2017, in people, engineering

I joined the engineering team at Paddle 4 months ago and work predominantly on our checkout. The whole process was fairly quick: it took 10 days between my initial application and the job offer and involved an initial phone call with another engineer, a face to face interview with the CTO and a culture chat with other employees (both engineers and non-engineers).
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How Pinegrow made over $47,000 during Black Friday week

By Tom Holland-Hibbert, 18 Oct 2017, in showcase, Black Friday

Pinegrow experienced a very strong growth in sales during the holiday period, making $47,091 during Black Friday week. We take a look into exactly how they accomplished that feat!
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How Flixel doubled revenue on Black Friday

By Tom Holland-Hibbert, 17 Oct 2017, in showcase, Black Friday

Flixel saw a massive boost in sales on Thanksgiving, Black Friday and Cyber Monday 2016 - doubling their typical sales during the holiday period. Let's look into how they achieved that result.
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My first month since joining Paddle

By Cristiana Rocha, 12 Oct 2017, in people

I joined Paddle about 3 months ago, a couple of months after moving to the UK, having worked in finance teams across Portugal and Brazil. I hadn’t heard of Paddle before, but the role looked really interesting!
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Your Data-Powered Guide to Discounts on Black Friday and Cyber Monday

By Gerry McHugh, 08 Oct 2017, in guide, Black Friday

Black Friday is best known for its chaotic scenes in malls all across America, but it's also one of the busiest day of the year for software sales!

Knowing what promotion to offer isn't always easy, that's why we've looked at millions of dollars of software purchased via Paddle and come up with a very practical guide to Black Friday and Cyber Monday discounts.
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Takeaways from SaaStock 2017: good chats, good Guinness, great people

By Christian Owens, 03 Oct 2017, in thoughts, events

If you’ve attended an event before, you’ve probably experienced first hand that they can be a colossal waste of time (and money). Two things that a 40-people startup like us can ill afford to waste! So when the good people at SaaStock told me that it’d be great if I flew to Dublin for 4 days and that I should also bring the heads of product, sales and marketing with me, we ran it through the only 4 questions that really matter for a startup...
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