Get Ready for Black Friday and Cyber Monday

Selling software? Don't miss out on this crucial time of the year with our practical guides; from the best discount strategies to real life examples of successful Black Friday campaigns.

Get The Guides

Learn more »

Get Inspired

Learn more »

Get Started

Learn more »

Prepare for Black Friday with our practical guides for software sellers

Get ready to make the most of it. Discover the right discount for your product, the best email templates, the right tools to prepare, run and track your Thanksgiving week and much more.

The Complete Guide to Black Friday for Software Businesses

To make the most out of these key dates you'll need to combine the right offer with the right messaging and the right marketing channels, which is why we've assembled a list of tips and ideas for you.

Your Data-Powered Guide to Discounts on Black Friday and Cyber Monday

Knowing what promotion to offer isn't always easy, that's why we've looked at millions of dollars of software purchased via Paddle and come up with a very practical guide to Black Friday and Cyber Monday discounts.

Attracting New Customers For Black Friday

Looking to gain new customers this Black Friday? We outline the best promotions to attract people to your software product.

Strategies for Upgrading Your Existing User Base on Black Friday

Want to wow your existing customers into upgrading this Black Friday? We outline the best promotions to draw people to your software product.

Get The Most Out of Your Consumer Software on Black Friday

If you sell to consumers as a B2C business, Black Friday could be your most lucrative sales day yet! Here are our simple yet effective strategies to draw in potential customers.

Maximizing B2B Software Sales on Black Friday

We give the best reasons why Black Friday could turn into your most lucrative sales day yet, using these simple, yet effective strategies to draw in your target customers.

Get inspired by the best practices of other software businesses

See exactly what they did for Black Friday, and most importantly, their results. There's a wide range of tactics and business types: keep reading until you find the killer idea that works for you!

Looking For Data On How To Ace Black Friday?

Our report will help you find the right discount strategy.

Get the full report here »

Up your Black Friday game with Paddle

Implementing your BFCM campaign plan with Paddle is easy.

Creating coupons via our API

How to get the most out of our API to dynamically create, group and manage coupons

How to implement gifting

Step by step guide to let your customers purchase software as a present

See how we can make your life easier