Selling software? Don't miss out on this crucial time of the year with our practical guides; from the best discount strategies to real life examples of successful Black Friday campaigns.
Get ready to make the most of it. Discover the right discount for your product, the best email templates, the right tools to prepare, run and track your Thanksgiving week and much more.
To make the most out of these key dates you'll need to combine the right offer with the right messaging and the right marketing channels, which is why we've assembled a list of tips and ideas for you.
Knowing what promotion to offer isn't always easy, that's why we've looked at millions of dollars of software purchased via Paddle and come up with a very practical guide to Black Friday and Cyber Monday discounts.
See exactly what they did for Black Friday, and most importantly, their results. There's a wide range of tactics and business types: keep reading until you find the killer idea that works for you!
Implementing your BFCM campaign plan with Paddle is easy.