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Selling software? Don't miss out on this crucial time of the year with our practical guides; from the best discount strategies to real life examples of successful Black Friday campaigns.
Get ready to make the most of it. Discover the right discount for your product, the best email templates, the right tools to prepare, run and track your Thanksgiving week and much more.
To make the most out of these key dates you’ll need to combine the right offer with the right messaging and the right marketing channels, which is why we’ve assembled a list of tips and ideas for you.
Knowing what promotion to offer isn’t always easy, that’s why we’ve looked at millions of dollars of software purchased via Paddle and come up with a very practical guide to Black Friday and Cyber Monday discounts.
Looking to gain new customers this Black Friday? We outline the best promotions to attract people to your software product.
Want to wow your existing customers into upgrading this Black Friday? We outline the best promotions to draw people to your software product.
If you sell to consumers as a B2C business, Black Friday could be your most lucrative sales day yet! Here are our simple yet effective strategies to draw in potential customers.
We give the best reasons why Black Friday could turn into your most lucrative sales day yet, using these simple, yet effective strategies to draw in your target customers.
See exactly what they did for Black Friday, and most importantly, their results. There's a wide range of tactics and business types: keep reading until you find the killer idea that works for you!
Our report will help you find the right discount strategy.
Get the full report here »Implementing your BFCM campaign plan with Paddle is easy.
How to get the most out of our API to dynamically create, group and manage coupons
Step by step guide to let your customers purchase software as a present
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In the meantime, why not take a look at our developer documentation or read our blog?
