Get Ready for Black Friday and Cyber Monday

Selling software? Don't miss out on this crucial time of the year with our practical guides; from the best discount strategies to real life examples of successful Black Friday campaigns.

Prepare for Black Friday with our practical guides for software sellers

Get ready to make the most of it. Discover the right discount for your product, the best email templates, the right tools to prepare, run and track your Thanksgiving week and much more.

Get inspired by the best practices of other software businesses

See exactly what they did for Black Friday, and most importantly, their results. There's a wide range of tactics and business types: keep reading until you find the killer idea that works for you!

Up your Black Friday game with Paddle

Implementing your BFCM campaign plan with Paddle is easy.
Simply follow our practical developer guides.